Let me be transparent here: the whole reason I am writing about book trailers is because we are currently working on one for the second book in my series, so it’s a marketing topic on my mind right now.
Book trailers are not necessarily new, but in the past they have been more for non-fiction or how-to types of books. These were trailers that promoted the author/speaker as much as their book. Think Dave Ramsey, Tony Robbins, or Suzi Ormond. These are people who used their speaking skill to promote their written work through short “commercials”.
It really hasn’t been until recently that it has become mainstream for authors of books of all types to jump into video to promote their books.
Since I already told you that I am in the process of creating a trailer for my current novel – to be honest, I hired a very talented and experienced director to do it for me – you already know I am ALL FOR THEM.
But how do you know if it’s something that you may want to do, or something that will really help promote your product in the right places?
In order to decide if spending the money to create a well-done book trailer is worth it for your book, I would look at two primary things: your audience and your marketing plan.
For instance, the audience for my novel series is teens. Teens are on primarily on Instagram (and to a lesser degree, Twitter). Instagram is not only visually focused, but allows for (albeit short) videos that can be viewed, shared and commented on. If that is where my audience is, that is where I need to be.
I am going to do a long(ish) version of the trailer to put on YouTube and Facebook. They are lesser forms of social media used by teens but still effective (and free). I can link the YouTube video to tweets I send out. And then a short version (11 seconds or less) for Instagram.
As for my marketing plan, I have allocated more money to marketing for this second book in the series. Research shows that as more books are added to a series, the more interest in the series grows as readers are purchasing the other books in the series. So, as I add books to this series, I am going to add to my marketing budget. For all of the above reasons, I decided a trailer was the right use of my budget.
And, let’s face it, book trailers are still a bit different. While it’s true they are much more mainstream than they ever used to be, they’re still few and far between. People still stop and take notice. Someday they’ll be more commonplace, but until then, it’s fun to play on the edges a little.
If you are considering doing a book trailer, I say GO FOR IT! And, if you’re looking for a director, here’s a really good one with some experience in book trailers: Thomas Keating
Soon I’ll show you the finished trailer and let you know how it’s doing!
Have you ever done a book trailer? If so, how did it work for you?